Dr Martens back in fashion as British brand steps up sales and profits



22.10.2018 10:11

Dr Martens' iconic heavy boots are still in style it seems as the British brand continues to stamp its authority across the globe.

The footwear favourite has notched up a hefty rise in full-year profits to £50million, on the back of soaring sales - particularly in Europe, the Middle East and Africa.  

Overall sales of its boots - beloved among music lovers since the 1960s - jumped by a fifth in its last full year to £348.6million. 

Dr Martens has been opening more dedicated stores to boost its 'direct to consumer' arm

It helped that the company opened 25 new, dedicated Dr Martens stores in the year, including nine in the UK, seven in Continental Europe, three in the US and six in Asia, bringing its total to 94.

But the firm is targeting further international expansion.    

Dr Martens boots are a firm favourite among music lovers and celebrities

Chairman Paul Mason said: 'There is still significant scope for growth across our markets, particularly via our Direct to Consumer channels, and this will remain a strategic priority in the years ahead.'

Dr Martens, which was family run for 60 years before being snapped up by private equity firm Permira in 2013, recently poached Cath Kidston boss Kenny Wilson to be its new chief executive.

The company said the strength of the brand, its consumer proposition and the execution of its strategy helped it ride out the 'wider macroeconomic uncertainty that exists in a few of our key markets'.

It also pointed out that its boots are still regularly worn by celebrities, including the Beckhams, Pharrel Williams and Kanye West, and said its global best seller was the '1460 Black Smooth'. 


dailymail money added by Cavan Bradford


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